The method behind the UK’s first scan-for-safety solution at NHS UHL. And a boutique consultancy built from a blank sheet inside Fujitsu, managing £1.4bn of spend within 18 months. Now available to anyone.

The Ambition Operating System

Built from 30+ years of solving problems others called impossible – then commoditised so you can apply the same method to anything that matters to you.

Personal goals. Community change. Professional outcomes. National-scale ambitions. One proven framework, one environment, with people you know and those you’ve yet to meet.

Full access. 14-day free trial. No credit card. No ads. No algorithms. No gatekeepers.


  • Realise your ambitions
  • Unlimited opportunities
  • Real outcomes

What Ideas-Shared Really Offers

Ideas-Shared gives you:

  • Hope – that the things that have felt stuck don’t have to stay stuck.
  • Inspiration – from real people, working on real ambitions, in real places.
  • Opportunity – to act on what matters to you, with people who care about the same things.
  • Action – structured, supported, and sustainable. Not noise. Not posts. Not petitions.
  • Outcomes – real-world results, captured and carried into whatever comes next.

The tools are how. The outcomes are why.


Turn Dormant Ambitions Into Delivered Outcomes

Watch your ideas, frustrations, and unfinished ambitions actually move forward – with like-minded individuals, informal groups, and organisations – before you lose hope permanently.

See It In Action


You’re Not the Problem. The System Is.

The world is full of people who care. Full of ideas, talent, knowledge, and energy.

And yet the things you want to change never seem to move.

  • Housing gets less affordable.
  • Work pressure rises.
  • Communities weaken.
  • Politics divides.
  • Good ideas die before they find the right people.

It’s not because nobody cares. It’s because effort stays fragmented. The right allies never find each other. Momentum fades before alignment happens. And the internet – designed to connect us – keeps you scrolling, not building.

Ideas-Shared exists to fix exactly that.


A Different Kind of Platform

Not a social network. Not a content feed. Not another place to scroll.

A coordination system – built on one simple equation:

Someone needs help. Someone else can provide it.

Make your ambition visible. Attract the people who can move it forward. Deliver the outcome. Move on to the next.

One method. One environment. Any ambition.


How It Works – 7 Steps, Any Goal

The framework never changes. Only the size of your ambition does.

1. Start immediately Set up in minutes. Define an ambition you can’t deliver entirely alone – from “fix parking in my town” to “launch a national campaign.”

2. Post an activity listing Choose from 19 listing types – Problems, Ideas, Help Requests, Ambitions, Questions, Announcements, and more. Takes ~10 minutes. Your ambition appears in the Ambition Directory where others can find and support it.

3. Share it Share to LinkedIn, X, Facebook – anywhere your people are. Members amplify each other. Top-rated listings hit the Top 100 Priorities and gain serious traction.

4. Build your team Recruit collaborators into private groups. You decide who’s in. You set the terms.

5. Plan the work Set tasks and timelines. Start small, expand iteratively. Use the built-in delivery tool or your own.

6. Execute Do the work. Manage progress. Pivot when needed. Keep going until it’s done.

7. Deliver and move forward Outcome captured. Team resets. Move to the next ambition – or help someone else with theirs.

Read the founder’s story


Why Participation Changes Everything

Most people underestimate what becomes possible when enough people can coordinate around a shared outcome.

  • One person caring about something changes very little.
  • Ten people can create momentum.
  • One hundred people can organise activity.
  • One thousand people can influence institutions.
  • One million aligned participants can reshape entire systems.
  • The problem is not usually that nobody cares.

The problem is that people remain:

  • disconnected
  • fragmented
  • isolated
  • distracted
  • unstructured
  • unable to coordinate effectively

Ideas-Shared exists to reduce that fragmentation.

It gives people a practical way to:

  • find each other
  • align around outcomes
  • organise activities
  • build teams
  • coordinate delivery
  • sustain momentum over time

Because history repeatedly shows that participation changes outcomes.

And the larger the coordinated participation becomes, the larger the outcomes that become achievable.


No Experience Required. No Skills Needed.

  • Use what you need. Simple share? Stop at Step 3. Big movement? Use all seven.
  • You’re in control. No bureaucracy. No top-down interference. No rigid templates.
  • Lead and follow. Run your own initiative while contributing to someone else’s.
  • Personal, professional, societal – all in one place.

Far More Than a Platform. A Complete Coordination System.

Most people expect a sign-up form, a dashboard, and a feed. Ideas-Shared is a different kind of environment – built to actually deliver outcomes, not just host conversations.

When you join, you get:

The Method The full 7-step Ambition Operating System – the same framework that delivered the proof points above. Applied identically whether you’re fixing local parking or coordinating national change.

A Structured Onboarding Programme Guided checkpoints at 30 minutes, 48 hours, 7 days, 30 days, 60 days, and 90 days. You’re never wondering what to do next.

Blueprints, Library & Courses A growing library of templates, walkthroughs, and courses for applying the method to specific situations. Includes the Ideas-Shared Foundation Series (Series 1–5 on Kindle) and the full Workbook in the Member Area.

Delivery Tools Activity Listings, the Ambition Directory, Group spaces, Task Management, the ROI Calculator, Visualise Success, Affirmations, and Posters – everything needed to take an ambition from idea to outcome without bolting on extra tools.

A Live Community Real listings. Real people. Real ambitions already in motion across the UK, Iceland, and beyond. You’re not signing up to an empty room.

Advocate Become an Advocate to support members and help spread the method.

One subscription. Everything included. No upsells, no module gates.

See What’s Inside


Built by Operators, Not Marketers

Ideas-Shared wasn’t dreamt up in a brainstorming room. It was built by people who’ve solved real coordination problems under pressure.

Bob Thompson – Co-Founder. British Army veteran. MCIPS-qualified procurement professional with 30+ years across the Private Sector, Public Sector, and Military. Has delivered transformation, P2P, and SaaS strategies for Adecco, BP, Maersk, IHG, the DfE, the NHS, and the Home Office. Systems builder since the early 1980s.

Ivar Ingimarsson – Co-Founder. Former professional footballer and Premiership-era captain of Reading FC. Entrepreneur who understands that execution and teamwork beat raw talent alone, and that the same principles that win matches deliver real-world progress.

Ideas-Shared began with a conversation between Bob and Ivar at a school gate. One person shared an idea. The other took it seriously. Seven years later, that dynamic – agency meeting willingness – is what this platform is built to make repeatable for anyone.

Read the full origin story


The Fujitsu Story: From a Blank Sheet to £1.4bn Under Management

While working at Fujitsu, Bob was asked to build a boutique e-procurement consultancy inside the business.

The starting point was nothing. No product. No methodology. No partners. No process. No team. No customers. Just a remit and a blank sheet.

What followed was the full operating chain, executed end-to-end:

  • Devised the transformation solution from first principles
  • Found and negotiated partnerships with tech and delivery providers
  • Built the revenue model from scratch
  • Sold it to the Fujitsu Board and won approval to proceed
  • Won the customers, including the Home Office
  • Delivered the solutions in the field
  • Reached £1.4bn of spend under management within 18 months, with a £30m sales pipeline built alongside

Most organisations spend years and significant capital trying to build what was built here from a standing start. Most fail.

The reason it worked wasn’t talent, capital, or luck. It was a method – a way of coordinating people, partners, and outcomes so that ambition converts into delivery.

That method is what Ideas-Shared puts in your hands.


Scan-for-Safety at NHS UHL: A National First, in the Highest-Stakes Environment

Bob was also responsible for delivering the UK’s first scan-for-safety solution – implemented across NHS Trusts including operational cardiology and radiology departments at University Hospitals of Leicester (UHL).

These aren’t environments where you get to “iterate and learn.” Clinical operations don’t pause while you figure things out. Patient safety isn’t a feature you can roll back.

The work, from scratch:

  • Devised the solution
  • Wrote the blueprint
  • Found the tech partners
  • Managed TUPE staff transfers – the legal mechanism protecting employees when services change hands; notoriously complex to get right
  • Owned every contract end-to-end
  • Built the implementation methodology
  • Delivered it across multiple departments and hospitals (£172M contract value)
  • Achieved 99% product availability and 100% CIP VAT recovery, in live critical-care units

The result was a national first. Not a pilot. Not a proof-of-concept. A working solution running in one of the largest acute NHS Trusts in England, in departments where the cost of failure is measured in human terms.

The coordination problem solved at UHL – getting regulators, hospital management, clinicians, suppliers, and operational teams aligned around something none of them individually owned – is the same coordination problem you face when you try to change anything that matters. Local council. Workplace policy. Community project. National movement.

The scale shifts. The bottleneck doesn’t.


As More People Participate, More Becomes Possible

At small scale:

  • individuals solve personal problems
  • communities organise locally
  • groups build momentum

At larger scale:

  • organisations coordinate more effectively
  • industries align around shared outcomes
  • national movements gain structure
  • systemic problems become actionable

Ideas-Shared is designed to work at every level:
from one person with an idea, problem, frustration or solution…
to thousands coordinating around key topics and measurable outcomes.

The Bigger Vision

Ideas-Shared exists to help humanity coordinate more effectively around meaningful outcomes.

We believe the world becomes stronger when more people can participate constructively in improving the things that matter to them – personally, professionally, and societally.

By helping individuals, groups, organisations, and communities connect around shared ambitions, Ideas-Shared aims to unlock more of the world’s collective talent, knowledge, creativity, and goodwill.

A more connected, participatory, and coordinated world has the potential to create better outcomes for everyone.


Seven Years. £30,000. Built Alongside a Full-Time Career.

Ideas-Shared has been seven years in development. Self-funded. £30,000 of personal investment. No external capital, no investors, no team to lean on. Bob built this platform alongside continuous, full-time procurement contracting – currently leading a year-long transformation programme for a UK CFO.

That’s the version of conviction most start-ups never reach.

It also makes Ideas-Shared its own case study: a multi-year, multi-stakeholder ambition, coordinated and delivered using exactly the method the platform teaches.


See Real Ambitions in Motion

Ideas-Shared isn’t a concept. It’s already being used to coordinate around things that matter – across countries, across causes, across scales.

A glimpse of what members are working on right now:

🇬🇧 Restore NHS Patient Care and End Stalemates A coordinated effort to address the structural pressures behind stalled NHS industrial relations. Rated 5.0. Open for collaborators.

🇬🇧 Improve Crowthorne Together Local. Specific. Already in group engagement. Proof that the method works at any scale – not just for national ambitions.

🇬🇧 Secure Justice for Northern Ireland Veterans A coordinated effort to bring veterans, legal experts, and policy-makers together around a specific outcome.

🇮🇸 Fimm rusla á dag koma umhverfinu í lag (Five pieces of litter a day improves the environment) Ivar’s personal-scale Iceland listing. A behaviour change idea anyone, anywhere can replicate – and the kind of small-but-multiplied ambition the platform is designed for.

🇬🇧 Make Leaders Properly Accountable for Failure Tackling accountability gaps in UK governance. Building a structured case for systemic change.

Stabilise Global Energy Through Coordination A global-scale ambition coordinating action around energy infrastructure resilience.

Browse the full Ambition Directory

Bring yours next.


WITHOUT IDEAS-SHARED vs WITH IDEAS-SHARED

Without Ideas-SharedWith Ideas-Shared
Ideas and thoughts stay stuck in your headYour ambition becomes visible to the world
The right people never find youAllies, skills, and resources come to you
Effort burns out before tractionA structured method carries you to delivery
“Someone should do something”You become the someone — with a team
Scrolling, venting, hopingParticipating, organising, delivering

Who It’s For

  • Individuals who want to change something in their life, work, or community
  • Informal groups who want to organise without bureaucracy
  • Businesses, non-profits, and public bodies that need structured coordination at scale

Start Free. Learn the Method. Stay as Long as You Like.

Ideas-Shared is built to be experienced, not pitched.

For your first 14 days, you get full access to the platform, the methodology, and the structured learning that surrounds it – no credit card, no payment details, no commitment. Just the keys to the whole environment.

After 14 days, you choose:

  • Continue free as a participating member, supporting other people’s ambitions and contributing where you can
  • Upgrade to a paid plan if you want to lead your own ambitions and access the full delivery toolkit

Either way, the decision comes after you’ve used the platform. Not before.

(Running an organisation, programme, or initiative that needs structured coordination at scale? Private Hubs are a separate offer – a dedicated environment for your team, fully separate from the Global Hub. If the platform resonates after your trial, get in touch and we’ll have that conversation properly).


What Actually Happens During Your Trial

This isn’t a software demo. It’s an induction into a method – one that’s been refined over 30+ years of solving real coordination problems, and over seven years of building this platform around it.

From the moment you sign up, you can:

Learn the methodology at your own pace. The Library, Video Library, Courses, and Foundation Series (Books 1–5 + Workbook) walk you through how coordinated action actually works — why fragmentation stops most ambitions, how the 7-step framework changes that, and how to apply it to anything that matters to you.

Follow the structured sequence – or explore freely. Guided onboarding checkpoints at 30 minutes, 48 hours, 7 days, 30, 60, and 90 days give you a clear path through. Or skip the path and explore whatever catches your attention. You’re never told what to do. You’re shown how.

Build your ambition portfolio. Capture every change, goal, problem, or opportunity that matters to you — personal, professional, or societal. Privately at first. Visible when you’re ready.

Post your first activity listing. Pick any of the 19 listing types. Make something visible. See what happens.

Browse and contribute to existing ambitions. Real listings across the UK, Iceland, and beyond. Find ones that resonate. Rate them, share them, join them, or contribute to them.

Use the full delivery toolkit. Groups, Tasks, ROI Calculator, Visualise Success, Affirmations, Posters — everything needed to move ambitions from idea to outcome.

Engage directly with the community. The Room, Forums, and Member areas. Talk to other members. Talk to Bob and Ivar.

The Real Value: It’s Yours to Keep

Here’s what most platforms don’t say out loud: even if you leave after 14 days, the thinking stays with you.

You’ll have read the books. You’ll have walked the methodology. You’ll understand fragmentation and coordination differently than you did before you arrived. You’ll know how to structure an ambition, attract participation, and convert intent into delivery – whether you ever post another listing on Ideas-Shared or apply the method entirely outside the platform.

That’s the point of the learning material. It’s not bait. It’s the actual product.

What This Costs to Find Out

£0. No card. No commitment. No catch.

If Ideas-Shared isn’t what you’re looking for after 14 days, walk away. You’ll keep what you’ve learned, what you’ve built, and the books you’ve read.

If it is what you’re looking for, you’ll already be moving.

No credit card. Full access to the methodology, the platform, and the community. Cancel anytime. 30-day money-back guarantee on any paid plan.


Key Questions, Honest Answers

Is this real? Yes. Ideas-Shared is a live, working platform with real members publishing real listings across the UK, Iceland, and beyond. The 7-step method has already delivered the UK’s first scan-for-safety solution at NHS UHL and built a boutique e-procurement consultancy from a blank sheet inside Fujitsu. The Kindle Foundation Series (Series 1–5) is published. The Workbook is in the Member Area. Seven years of development, bootstrapped, delivered. This isn’t a concept. It’s an operating system.

What types of ambitions work well here? Anything you can’t deliver entirely on your own. The framework doesn’t care about scale. It works for personal goals, local community issues, workplace initiatives, group efforts, organisational change inside businesses, non-profits, and public bodies, and national or societal ambitions. If you can describe what you want to change, build, fix, prove, or promote in one sentence – and it needs more than just you – it fits here.

Do I need to have the full answer? No. You only need to know what you want to move forward. Most ambitions arrive half-formed. That’s normal. The method is designed to help you sharpen the definition, attract people who fill the gaps, and let the work shape itself as collaborators join. Clarity is something you build with the platform, not something you need before you start.

How many listings can I post? As many as your ambitions require. There’s no cap on what you can publish across the 19 listing types. What matters more than quantity is focus – most members find one or two active listings carries further than a dozen abandoned ones.

What happens after I post an ambition? Your listing appears in the Ambition Directory and becomes discoverable across the platform. Members can find it via the directory, the Top 100, interest areas, or search. They can rate it, comment, ask questions, offer to help, or join an open group around it. You can share it externally – LinkedIn, X, Facebook, email. Top-rated listings rise into the Top 100 Priorities. When the right people gather, you move into Steps 4–7. Nothing is automated for you. Everything is structured to help you move it forward.

What if nobody responds immediately? That’s normal, and it doesn’t mean the listing isn’t working. Share it externally – most early traction comes from people you already know. Refine the listing – sometimes the way something is described is what’s holding it back; the Library and Blueprints walk you through how. Engage with others – ambitions attract ambitions. The platform rewards participation. Lurking produces less.

What if I’m one of the first people here? Then you’re in the strongest position any member can be in. Early members shape the directory. Their listings define what kinds of ambitions this place is known for. Their voices set the tone of the community. Ideas-Shared is at the start of its public life – the same person joining today and the same person joining in three years will get very different things from it, but the early member helps create what the later member arrives to.

Why would anyone help me? For the same reason you’d help them: because the thing you’ve raised matters to them too, or it overlaps with what they’re trying to do, or they have something useful – skills, time, contacts, money, experience – and want it used on something real. Ideas-Shared works on a simple equation: someone needs help; someone else can provide it. Everyone here is on one side of that equation or the other – often both, on different listings.

Do I have to lead everything myself? No. Every member is both a List Owner (when they create) and a potential Team Member (when they join others). Most do both. If you’d rather contribute to someone else’s ambition, that’s just as valued – and often where the most useful work happens. You choose your role per listing.

How does Ideas-Shared handle opposing views? Directly, and as a feature rather than a bug. The platform isn’t built to enforce consensus. Different listings can hold different perspectives on the same issue, and members are free to back the ones they believe in. There’s a Code of Conduct that keeps behaviour civil and constructive. Beyond that, the platform doesn’t moderate ideas – it moderates conduct. No algorithms boost or bury opinions. No engagement traps reward outrage. Disagreement is allowed; bad behaviour isn’t.

Can my activities fail? Yes. Plenty of ambitions won’t reach the outcome originally hoped for. That’s reality. What the method does is improve the odds – by making ambitions visible, attracting the right people, structuring the work, and reducing the friction between intent and delivery. What changes is the quality of the attempt. Failing fast with the right people around you is a better outcome than failing slowly alone, or never trying at all.

What if this actually works? Then everything you thought was impossible to change isn’t. That’s the real proposition. Once one ambition lands – local, professional, or societal – the next one looks different. You stop accepting “that’s just how it is” as an answer. The question worth sitting with isn’t “what if it works?” It’s “what would I do differently if I knew it would?”

How can I get support? Help Centre (searchable), structured onboarding (30 minutes / 48 hours / 7 days / 30 / 60 / 90 days), The Room (community feed where members and founders engage directly), Online Support for account and billing, and Contact Us for anything else. You’ll find Bob and Ivar both posting and engaging on the platform. This isn’t a faceless SaaS.


Stop Waiting. Start Delivering.

You don’t need permission. You don’t need a polished plan. You don’t need to do it alone.

You need two things:

  1. Something that matters to you.
  2. The structure to make it visible.

We’ve built the structure. You bring the ambition.

Don’t accept less.

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