Revolutionising Iceland’s Cycling Potential

In 2019, over two million tourists visited Iceland, many driving the iconic Highway 1, the Ring Road. With its breathtaking, ever-changing landscapes, this route has become synonymous with the beauty of Iceland. But imagine how much more impactful it could be if we offered a dedicated cycling lane to explore this natural wonderland safely and sustainably.

Why This Matters:

• Tourism Potential: A cycling lane would enhance Iceland’s reputation as a premier destination for adventure and eco-tourism, attracting enthusiasts from around the globe. In Scotland, cycling tourism generates an estimated $20–40 billion annually. Iceland could tap into this lucrative market.
• Economic Boost: The project would create jobs and stimulate local businesses, from bike rentals to hospitality services along the route.
• Environmental Sustainability: Encouraging cycling as an alternative to driving reduces carbon footprints, aligning with Iceland’s commitment to sustainability.
• Community Impact: Safer roads for cyclists benefit locals and tourists alike, fostering a culture of wellness, recreation, and environmental stewardship.

The proposed lane would parallel Highway 1 for 1,300 km, with an estimated cost of $210,000 per kilometer. While ambitious, economies of scale could reduce costs, and the long-term benefits—economic, social, and environmental—make this a sound investment.